BMW
REFUELING A BRAND
In working with BMW, we recognized the carmaker wasn't getting the credit it deserved from consumers regarding fuel efficiency – a significant obstacle to sales in a down economy. At the samtime, its image as "the ultimate driving machine" was beginning to wane.
To combat this misperception and help broaded consideration, we leveraged the launch of the new 5 Series to demonstrate that fuel efficiency and driving performance can indeed coexist.
The result was that 5 Series sales increased 84% year-over-year and 15% over pre-launch month. But most importantly, BMW finished number one in luxury car sales for the first time ever.
︎
BMW OLYMPIC PARTNERSHIP
As a proud sponsor of the 2012 Olympics games, BMW wanted to create a series of dealership posters and wallscapes to celebrate performance using the colors of the Olympic rings.
![]()
![]()
![]()
![]()
BMW OLYMPIC PARTNERSHIP
As a proud sponsor of the 2012 Olympics games, BMW wanted to create a series of dealership posters and wallscapes to celebrate performance using the colors of the Olympic rings.
