CASE STUDY VIDEO




DK NBA ACTION
2023 CLIO SPORTS WINNER



THE GAME

The Game, a musical collaboration with The LOX, Rick Ross, and Fat Joe to create a DraftKings anthem to the NBA. The Game music track was set to picture in a full-length music video, and three one-minute commericals aired during the NBA playoffs.


Full-Length Music Video




The Lox - 1 Minute Broadcast




Rick Ross - 1 Minute Broadcast





Fat Joe - 1 Minute Broadcast






THE STARTING FIVE

The Starting Five is an assembly of “influencers behind the influencers”. Basketball aficionados, innovators, and tastemakers. We brought them to life through all things hoops and culture.




KEVIN HART EPISODE





ALLEN IVERSON EPISODE




GARY PAYTON EPISODE




JJ REDICK EPISODE




JASON WILLIAMS EPISODE