HERR’S KETTLE CHIPS
Herr’s is a Northeast snack food company known for its wide variety of potato chip flavors. The assignment was to create a Facebook video for each distinctive flavor and have fans of Herr’s vote (like) for their favorite.
Over 350,000 people cast a vote for their favorite video and flavor. Amazing results for a digital campaign that was only live for six weeks targeting three states. A landslide victory for the Northeast’s favorite potato chip brand.
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