NIKE PREGAME
CASE STUDY VIDEO
︎
INSTAGRAM VIDEOS
Impressions: over 8 million Engagements: over 500k Likes: over 300k Video views: over 2.5 million
︎
INSTAGRAM GIPHY STICKER PACKS
Super sticky digital stickers set a Nike record-breaking 4.5 million organic views.
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︎
SLAM LEAGUE FITS
The hoops home for pregame fashionista’s. Nike athlete avatar posts generated over a 1.2 million
impressions, 67k engagements and 325 swipe-up/link-clicks to Nike purchase page.
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︎
HOUSE OF HOOPS DIGITAL BILLBOARDS
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INSTAGRAM VIDEOS
Impressions: over 8 million Engagements: over 500k Likes: over 300k Video views: over 2.5 million
︎
INSTAGRAM GIPHY STICKER PACKS
Super sticky digital stickers set a Nike record-breaking 4.5 million organic views.
︎
SLAM LEAGUE FITS
The hoops home for pregame fashionista’s. Nike athlete avatar posts generated over a 1.2 million
impressions, 67k engagements and 325 swipe-up/link-clicks to Nike purchase page.
︎
HOUSE OF HOOPS DIGITAL BILLBOARDS
︎
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Luka’s Air Jordan’s sold out in 30 min. Sell through beat Air Jordan by 2000%
Air Force One sold out - 35k pairs in one week
Blazer sales crushed expectations by 93%
Total impressions: Over 25 million
Engagement rate: 6.5%
More importantly, Nike made an authentic connection to the gaming
world and a meaningful relationship with gamers.
HOME BIO & CONNECT
Luka’s Air Jordan’s sold out in 30 min. Sell through beat Air Jordan by 2000%
Air Force One sold out - 35k pairs in one week
Blazer sales crushed expectations by 93%
Total impressions: Over 25 million
Engagement rate: 6.5%
More importantly, Nike made an authentic connection to the gaming
world and a meaningful relationship with gamers.
HOME BIO & CONNECT