RELIANT ENERGY
RISING OUT OF THE SEA OF SAMENESS.
Nobody thinks about, cares about or talks about their energy provider – unless their bill is too high or the power goes out. And to make matters even worse, in Texas the market is deregulated so there’s dozen and dozens of companies providing virtually the exact same service and wrestling in the mud over price.
To help Reliant stand out, we re-branded them with an all-new look and personality including recommendin a favorite local son, Matthew McConaughey, to be the voice of the brand.
The result is Reliant is now the most popular energy provider in Texas.
︎
Reliant Energy partnered with Nest to promote the Reliant Learn & Conserve Plan. A free Nest Learning Thermostat meets Matthew McConaughey meets creative simplicity.
︎