SONY ESPORTS
Four-Episode “eSports Athletes Rising” series surrounds the live broadcast of the Continental Cup presented by PlayStation. A behind-the-scenes look at American eSports athletes. The program follows underdog FIFA players from the U.S., as they look to upset the competition on international turf. The episodes aired on FS1, FOX Sports, and Twitch.
My role was to help develop the show, direct and shoot episodes, and supervise post-production. My secondary role was to create a 360 marketing campaign that included; network promos, digital, social, and traditional media.
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CASE STUDY VIDEO
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FOX NETWORK PROMOS
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TWITCH RESULTS
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SHOW POSTER / KEY BRAND IMAGE
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TRADITIONAL OUTDOOR
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DIGITAL & SOCIAL
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FOX NETWORK PROMOS
︎
TWITCH RESULTS
︎
SHOW POSTER / KEY BRAND IMAGE
︎
TRADITIONAL OUTDOOR
︎
DIGITAL & SOCIAL
