To help sustain Toyota 4Runner’s “Keep It Wild” theme we created an integrated campaign based around campfire stories that included TV, an interactive YouTube video, Steller lookbooks by leading outdoor adventurers, leather log books, flint starters, posters, podcasts and a live storytelling event in Telluride in partnership with National Geographic and acclaimed storytelling organization The Moth.




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MOTH EVENT











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STELLER PARTNERSHIP




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INTERACTIVE YOUTUBE VIDEOS

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BRAND PRINT