MICHAEL WILDE

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	<title>MICHAEL WILDE</title>
	<link>https://wildecreative.com</link>
	<description>MICHAEL WILDE</description>
	<pubDate>Mon, 26 Feb 2024 22:44:54 +0000</pubDate>
	<generator>https://wildecreative.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home </title>
				
		<link>https://wildecreative.com/Home</link>

		<pubDate>Wed, 22 Jan 2020 18:21:59 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Home</guid>

		<description>MICHAEL WILDE
Creative Director / Content Director / Editor


I’ve built ad agencies in the U.S. and abroad.


One of the original four-person team that created and
launched the EA Sports brand. 

Wrote, produced and directed original content for ABC. 

Directed and edited original content for DraftKings &#38;amp; Sony.

Cross-discipline team player and problem solver.


&#38;gt; BIO &#38;amp; CONNECT


DIRECTOR &#38;amp; EDITOR &#38;gt; DIRECT PAGE LINK
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	<item>
		<title>scroll down / me &#38; current work</title>
				
		<link>https://wildecreative.com/scroll-down-me-current-work</link>

		<pubDate>Tue, 20 Feb 2024 15:57:31 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/scroll-down-me-current-work</guid>

		<description>
CURRENT PROJECTS︎︎︎︎︎︎︎︎︎


&#60;img width="127" height="69" width_o="127" height_o="69" data-src="https://freight.cargo.site/t/original/i/4009f0d99ac20b0902b054c0bdca11c76d70efd22d6aaa0aace1159ee3ee5379/drfat-kings-logo.png" data-mid="205068542" border="0" data-scale="9" src="https://freight.cargo.site/w/127/i/4009f0d99ac20b0902b054c0bdca11c76d70efd22d6aaa0aace1159ee3ee5379/drfat-kings-logo.png" /&#62;
THE GAME &#38;gt; view full project
The Game, a musical collaboration with The LOX, Rick Ross, and Fat Joe to create a DraftKings anthem to the NBA. The Game music track was set to picture in a full-length music video, and three one-minute commericals aired during the NBA playoffs.&#60;img width="2300" height="730" width_o="2300" height_o="730" data-src="https://freight.cargo.site/t/original/i/e30de1aae82d4392677dfb691b46fc76008d70d94c0b563037bafd5afeca42e4/rapper-bw.jpg" data-mid="205070921" border="0"  src="https://freight.cargo.site/w/1000/i/e30de1aae82d4392677dfb691b46fc76008d70d94c0b563037bafd5afeca42e4/rapper-bw.jpg" /&#62;


THE STARTING FIVE &#38;gt; view full project
The Starting Five is an assembly of “influencers behind the influencers”. Basketball aficionados, innovators, and tastemakers.We brought them to life through all things hoops and culture. 


&#60;img width="76" height="86" width_o="76" height_o="86" data-src="https://freight.cargo.site/t/original/i/263a28128381b835cc77066884419d813b262466fd6b1311a0d2979df8a3b99e/niantic-new.png" data-mid="205068609" border="0" data-scale="100" src="https://freight.cargo.site/w/76/i/263a28128381b835cc77066884419d813b262466fd6b1311a0d2979df8a3b99e/niantic-new.png" /&#62;NBA ALL-WORLD &#38;gt; view full projectNiantic unleashes a new era of Hoops Mobile Gaming by meshing music, fashion, sneakers and basketball.  


&#60;img width="125" height="48" width_o="125" height_o="48" data-src="https://freight.cargo.site/t/original/i/46e7a81141a52d2e5cca02cf1ab803e411ac0f7e45b9ad6423cd385fafc36861/nike-loogo.png" data-mid="205068613" border="0"  src="https://freight.cargo.site/w/125/i/46e7a81141a52d2e5cca02cf1ab803e411ac0f7e45b9ad6423cd385fafc36861/nike-loogo.png" /&#62;
NIKE PREGAME &#38;gt; view full projectLaunching new Nike footwear by cross pollinating Nike basketball with the world video games by authentically connecting with gamers.


archives
︎︎︎︎︎︎︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Director &#38; Editor</title>
				
		<link>https://wildecreative.com/Director-Editor</link>

		<pubDate>Wed, 22 Jan 2020 15:49:50 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Director-Editor</guid>

		<description>
	

Michael Wilde

Director &#38;amp; Editor
415.509.7855
wildemichael@mac.com
THE GAMEThe Game, a musical collaboration with The LOX, Rick Ross, and Fat Joe to create a DraftKings anthem to the NBA. The Game music track was set to picture in a full-length music video, and three one-minute commericals aired during the NBA playoffs.

&#60;img width="2300" height="730" width_o="2300" height_o="730" data-src="https://freight.cargo.site/t/original/i/e30de1aae82d4392677dfb691b46fc76008d70d94c0b563037bafd5afeca42e4/rapper-bw.jpg" data-mid="205499451" border="0"  src="https://freight.cargo.site/w/1000/i/e30de1aae82d4392677dfb691b46fc76008d70d94c0b563037bafd5afeca42e4/rapper-bw.jpg" /&#62;
(editor and motion graphics)


NIANTIC
Niantic unleashes a new era of Hoops Mobile Gaming by meshing music, fashion, sneakers and basketball.

(writer, director and editor)


THE STARTING FIVE
The Starting Five is an assembly of “influencers behind the influencers.” Basketball aficionados, innovators, and tastemakers. We brought them to life through all things hoops and culture.(director and editor)


ABC VOICEMAIL

Created,
wrote, and directed ABC Touchstone Television's first-ever original-web series. The original online content was based on a web series entitled “Voicemail” that
I wrote and directed. The series was inspired by ten years of my real voicemail
messages.(created by, writer, and director)ABC.COM LAUNCHES FIRST-EVER ORIGINAL SHORT-FORM SERIES WITH “VOICEMAIL”

Imaginative Digital Videos Inspired by Ten Years of Saved Phone Messages.Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group’s ABC.comis launching, for the first time in its history, an original series of video shorts entitled “Voicemail.”Inspired by a decade of saved phone messages from creator Michael Wilde, the never-before-seencollection of humorous, fictionalized vignettes captures the life of Mike, a twenty something, slacker,in pursuit of happiness and the avoidance of all responsibility.“We’re very excited to launch this one-of-a-kind program across multiple digital platforms including ABC.com,” said Bruce Gersh, senior vice president, Business Development, ABC Entertainmen “The creative approach for ‘Voicemail’ aligns perfectly with the digital media audience. It is snack size, funny, relatable, and has a distinctive point of view.”The short-form series consists of 30 one-to-four minute episodes starring actor Ezra Godden as Mike.The first three shorts are currently available for viewing on ABC.com and several new episodes will debut eacweek through mid-June. “Voicemail” will also be available on wireless platforms.Based on an original film by Michael Wilde, “Voicemail” was created by Michael Wilde who also serves as the co-executive producer.


DRAFTKINGS CHAMPIONSHIP SERIES
DraftKings celebrates their champions through a web series titled “Chasing The Goat” and promotional content to drive new users to the ultimate competition.
(director and editor)


Full Episode


SONY ESPORTS RISING
Four-Episode “eSports Athletes Rising” series surrounds the live broadcast of the Continental Cup presented by PlayStation. A behind-the-scenes look at American eSports athletes. The program follows underdog FIFA players from the U.S., as they look to upset the competition on international turf. The episodes aired on FS1, FOX Sports, and Twitch.
(show development and director)


BRAND VIDEOS(editor &#38;amp; motion graphics)


BACK TO WILDE CREATIVE WEBSITE

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		<title>DK NBA Action</title>
				
		<link>https://wildecreative.com/DK-NBA-Action</link>

		<pubDate>Tue, 20 Feb 2024 20:29:44 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/DK-NBA-Action</guid>

		<description>
&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="205072588" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	draftkings NBA ACTION


CASE STUDY VIDEO


&#60;img width="129" height="273" width_o="129" height_o="273" data-src="https://freight.cargo.site/t/original/i/d89c5df01b582d37a576a292a0bf5ced7d561661731f7c4ce38b5838009f35e3/clio-award-banner.png" data-mid="205498237" border="0" data-scale="6" src="https://freight.cargo.site/w/129/i/d89c5df01b582d37a576a292a0bf5ced7d561661731f7c4ce38b5838009f35e3/clio-award-banner.png" /&#62;DK NBA ACTION
2023 CLIO SPORTS WINNER


THE GAME

The Game, a musical collaboration with The LOX, Rick Ross, and Fat Joe to create a DraftKings anthem to the NBA. The Game music track was set to picture in a full-length music video, and three one-minute commericals aired during the NBA playoffs.

Full-Length Music Video


The Lox - 1 Minute Broadcast


Rick Ross - 1 Minute Broadcast

Fat Joe - 1 Minute Broadcast


THE STARTING FIVE
The Starting Five is an assembly of “influencers behind the influencers”. Basketball aficionados, innovators, and tastemakers. We brought them to life through all things hoops and culture.


KEVIN HART EPISODE

ALLEN IVERSON EPISODE


GARY PAYTON EPISODE

JJ REDICK EPISODE


JASON WILLIAMS EPISODE


HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT</description>
		
	</item>
		
		
	<item>
		<title>DK Champ Series</title>
				
		<link>https://wildecreative.com/DK-Champ-Series</link>

		<pubDate>Mon, 26 Feb 2024 22:44:54 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/DK-Champ-Series</guid>

		<description>&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="205523513" border="0"  src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	DK CHAMP SERIES


DraftKings celebrates their champions through a web series titled “Chasing The Goat” and promotional content to drive new users to the ultimate competition.
CHASING THE GOAT
Show Intro


Full Episode
Promos


CHAMPIONSHIP SERIES PROMOTIONAL


HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT

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	<item>
		<title>Nike PreGame</title>
				
		<link>https://wildecreative.com/Nike-PreGame</link>

		<pubDate>Tue, 02 Jun 2020 16:55:23 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Nike-PreGame</guid>

		<description>&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="73282666" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	NIKE PREGAMECASE STUDY VIDEO

︎

INSTAGRAM VIDEOS

Impressions: over 8 million&#38;nbsp; &#38;nbsp;Engagements: over 500k&#38;nbsp; &#38;nbsp;Likes: over 300k &#38;nbsp; Video views: over 2.5 million

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


︎
INSTAGRAM GIPHY STICKER PACKS
Super sticky digital
stickers set a Nike record-breaking 4.5 million organic views.


&#38;nbsp; 
 &#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/950c2be3f394f5e98be7dbe688502dd862990730f1c75ed66f716a13f713c699/ben.gallery.2.gif" data-mid="73420112" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/950c2be3f394f5e98be7dbe688502dd862990730f1c75ed66f716a13f713c699/ben.gallery.2.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/af3cbfd36e80bc1d5da46a3d89b05ce5ecbce2535da4dcc7b131bc1b31a8f601/dfox.gallery.gif" data-mid="73422001" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/af3cbfd36e80bc1d5da46a3d89b05ce5ecbce2535da4dcc7b131bc1b31a8f601/dfox.gallery.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/dc56d225f458f072fe8a9e751c6e22b8a291ac8c0eb9edcdbf1bf4101732336d/britt.gallery.final.gif" data-mid="73424738" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/dc56d225f458f072fe8a9e751c6e22b8a291ac8c0eb9edcdbf1bf4101732336d/britt.gallery.final.gif" /&#62;

&#60;img width="1000" height="1350" width_o="1000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a0ce38662255c581c5db4f1963c2cfc95462d42a27424ec73f8a8a1f810a72c8/Insta.Britt.Pizza2.gif" data-mid="74058455" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/a0ce38662255c581c5db4f1963c2cfc95462d42a27424ec73f8a8a1f810a72c8/Insta.Britt.Pizza2.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1000" height="1350" width_o="1000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b1c3fce9f1715813aa72675a28bd5197b5516a5ca615d6aaa9d9e2855cadf2f2/Insta.Luka.gif" data-mid="74056819" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/b1c3fce9f1715813aa72675a28bd5197b5516a5ca615d6aaa9d9e2855cadf2f2/Insta.Luka.gif" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1000" height="1350" width_o="1000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1aebd628c08154684811400c9ed6d98eb7ed6c9ec7299fb219731af051c9c0d9/Insta.Dfox.Dribble2.gif" data-mid="74058066" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/1aebd628c08154684811400c9ed6d98eb7ed6c9ec7299fb219731af051c9c0d9/Insta.Dfox.Dribble2.gif" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54b158390f35e04ad334daf08dfc26e7db50ea3f8ed3ff6b556f8fb937dc4225/Brittany.Dunk.1920x1080.gif" data-mid="74059030" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/54b158390f35e04ad334daf08dfc26e7db50ea3f8ed3ff6b556f8fb937dc4225/Brittany.Dunk.1920x1080.gif" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abd65dd0be4cd3470e3323b61645445afdfe4684ff1e097cf683979fcdb6a643/DeAaron.Band.1920x1080.gif" data-mid="74059066" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/abd65dd0be4cd3470e3323b61645445afdfe4684ff1e097cf683979fcdb6a643/DeAaron.Band.1920x1080.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3bee06dec3391b87e0aee035a042cbef3300e7a0a1235f0e7eba21916414572/Luka.cat2.1920x1080.gif" data-mid="74059082" border="0"  src="https://freight.cargo.site/w/1000/i/c3bee06dec3391b87e0aee035a042cbef3300e7a0a1235f0e7eba21916414572/Luka.cat2.1920x1080.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/371cd02f92c92456c28c6a455e469b22fa60837a0c5188d4cc51a623bf966ee4/Dfox.WalkWater.gif" data-mid="73431908" border="0"  src="https://freight.cargo.site/w/1000/i/371cd02f92c92456c28c6a455e469b22fa60837a0c5188d4cc51a623bf966ee4/Dfox.WalkWater.gif" /&#62;


&#38;nbsp;&#38;nbsp; &#60;img width="504" height="630" width_o="504" height_o="630" data-src="https://freight.cargo.site/t/original/i/934dc328706232bf793e06cea0ef8f11a88e8cefa8f568efb7b05c72a29b825e/Ben.Bommerang.504x630.gif" data-mid="74059177" border="0" data-scale="36" src="https://freight.cargo.site/w/504/i/934dc328706232bf793e06cea0ef8f11a88e8cefa8f568efb7b05c72a29b825e/Ben.Bommerang.504x630.gif" /&#62;
&#38;nbsp; 
&#38;nbsp;&#60;img width="504" height="630" width_o="504" height_o="630" data-src="https://freight.cargo.site/t/original/i/a42c7b4ce938d511f3e841dae79ad14bffa53a294bd712ddf94f11699a4df6c2/Brittany.Hologram.504x630.gif" data-mid="74070511" border="0" data-scale="35" src="https://freight.cargo.site/w/504/i/a42c7b4ce938d511f3e841dae79ad14bffa53a294bd712ddf94f11699a4df6c2/Brittany.Hologram.504x630.gif" /&#62;

&#38;nbsp; &#38;nbsp;&#60;img width="600" height="500" width_o="600" height_o="500" data-src="https://freight.cargo.site/t/original/i/df1cca4e4edcfe979e49123ce22fbf912ddcc7ae07cc4a35b08c090e8332761b/AF1_Turntable.gif" data-mid="74069593" border="0" data-scale="33" src="https://freight.cargo.site/w/600/i/df1cca4e4edcfe979e49123ce22fbf912ddcc7ae07cc4a35b08c090e8332761b/AF1_Turntable.gif" /&#62;︎

SLAM LEAGUE FITS&#38;nbsp;The hoops home for
pregame fashionista’s.


Nike athlete avatar posts generated over a 1.2 million 
impressions, 67k
engagements and 325 swipe-up/link-clicks to Nike purchase page. 


&#60;img width="3840" height="6179" width_o="3840" height_o="6179" data-src="https://freight.cargo.site/t/original/i/b3889ae2b370f685b1777bf638ca9ac4eef45e2b7c5ee7fb8eddd25209c2e889/league-fits.wildeweb.jpg" data-mid="74045649" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/b3889ae2b370f685b1777bf638ca9ac4eef45e2b7c5ee7fb8eddd25209c2e889/league-fits.wildeweb.jpg" /&#62;


︎


HOUSE OF HOOPS DIGITAL BILLBOARDS


&#60;img width="1600" height="700" width_o="1600" height_o="700" data-src="https://freight.cargo.site/t/original/i/a75c743fc5e2c0fe67edb6f20480704facda3194a3dbc2fc94f88c033f46dd65/AF1.BritG.1600x700-copy.jpg" data-mid="74069408" border="0"  src="https://freight.cargo.site/w/1000/i/a75c743fc5e2c0fe67edb6f20480704facda3194a3dbc2fc94f88c033f46dd65/AF1.BritG.1600x700-copy.jpg" /&#62;
&#60;img width="1600" height="700" width_o="1600" height_o="700" data-src="https://freight.cargo.site/t/original/i/010bb445f6ddc7825aa4e4925986bce0170ccd52e41e0a0665daaecc4825eea3/Ben.Blazr.HOH.1600x700-copy.jpg" data-mid="74069430" border="0"  src="https://freight.cargo.site/w/1000/i/010bb445f6ddc7825aa4e4925986bce0170ccd52e41e0a0665daaecc4825eea3/Ben.Blazr.HOH.1600x700-copy.jpg" /&#62;
&#60;img width="1600" height="700" width_o="1600" height_o="700" data-src="https://freight.cargo.site/t/original/i/5cc5068767f0199d588505f0703f434e21302032d588a9a26a2bc1c4fbbeb0af/Luka.HOH.-digital1600x700-copy.jpg" data-mid="74069433" border="0"  src="https://freight.cargo.site/w/1000/i/5cc5068767f0199d588505f0703f434e21302032d588a9a26a2bc1c4fbbeb0af/Luka.HOH.-digital1600x700-copy.jpg" /&#62;
&#60;img width="1600" height="700" width_o="1600" height_o="700" data-src="https://freight.cargo.site/t/original/i/f58761fcec6c8735809189dfeed9698a706a368db96a38d89ca1b30cb469e2d2/AF1.DFox.1600x700-copy.jpg" data-mid="74069438" border="0"  src="https://freight.cargo.site/w/1000/i/f58761fcec6c8735809189dfeed9698a706a368db96a38d89ca1b30cb469e2d2/AF1.DFox.1600x700-copy.jpg" /&#62;


︎


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e5a229eb47ffc8e8c158c4734814c140d6ce52da2cb722c16e05195ce468ff54/sneaker.jordan.jpg" data-mid="74042291" border="0"  src="https://freight.cargo.site/w/1000/i/e5a229eb47ffc8e8c158c4734814c140d6ce52da2cb722c16e05195ce468ff54/sneaker.jordan.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c30d481e32472e25f5889b4267d35d95b646bafaa0591fcb36235c5f787cab56/sneaker.blazer.jpg" data-mid="74042290" border="0"  src="https://freight.cargo.site/w/1000/i/c30d481e32472e25f5889b4267d35d95b646bafaa0591fcb36235c5f787cab56/sneaker.blazer.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b0269cd3d3090e48a83c6bc030dfd7fa09639ec892722106c9397e9e70796a6d/sneaker.air.jpg" data-mid="74042289" border="0"  src="https://freight.cargo.site/w/1000/i/b0269cd3d3090e48a83c6bc030dfd7fa09639ec892722106c9397e9e70796a6d/sneaker.air.jpg" /&#62;


Luka’s Air Jordan’s sold out in 30 min. Sell through beat Air Jordan by 2000%


Air Force One sold out - 35k pairs
in one week


Blazer sales crushed expectations by
93% 


Total impressions: Over 25 millionEngagement rate: 6.5%More importantly, Nike made an authentic
connection to the gaming world and a meaningful relationship with gamers.


HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT
&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Ninantic</title>
				
		<link>https://wildecreative.com/Ninantic</link>

		<pubDate>Wed, 21 Feb 2024 14:31:38 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Ninantic</guid>

		<description>&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="205131512" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	NBA ALL WORLDNiantic unleashes a new era of Hoops Mobile Gaming by meshing music, fashion, sneakers and basketball.


&#38;nbsp;

&#38;nbsp;

 &#38;nbsp;&#38;nbsp;

 
HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT
&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>EA Sports</title>
				
		<link>https://wildecreative.com/EA-Sports</link>

		<pubDate>Wed, 22 Jan 2020 23:47:45 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/EA-Sports</guid>

		<description>
&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="59233524" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	EA Sports


︎A DECADE OF BRAND DOMINANCE
Working for over a decade, I helped build the Electronic Arts Brand (EA Sports, EA Games) through strategic and creative development, helping Electronic Arts gain 44% market share (almost 4 times as much as the nearest competitor)&#60;img width="712" height="372" width_o="712" height_o="372" data-src="https://freight.cargo.site/t/original/i/df72061d65e6e8371a6014bcf509e21c04f7dedfd94f6a325474b3f3d01c1e44/wired-cover.jpg" data-mid="59234482" border="0" data-scale="94" src="https://freight.cargo.site/w/712/i/df72061d65e6e8371a6014bcf509e21c04f7dedfd94f6a325474b3f3d01c1e44/wired-cover.jpg" /&#62;︎
THE GENESIS OF THE EA SPORTS BRAND.

I helped shape the EA Sports brand from the very beginning. Developing the name, tagline, logo design and brand positioning. “The spittin’ image of sports.” was almost selected as the tagline, but “If it’s in the game, it’s in the game.” was the winner. The rest is history.

“EASN (Electronic Arts Sports Network) was being sued by ESPN for potential copyright infringement. As part of the settlement, EASN changed its name to EA Sports, and in return ESPN gave EA free media time.
EA Sports’ first TV campaign was on the air and quickly established EA Sports as the leader in sports video games.


︎
CREATING THE WHITE BOX CATEGORY.

EA Sports wanted to create the first branded line of video games. I visted numerous video game stores to experience what buying a video game was all about. Hundreds of games. Hundreds of colors. The only color I didn’t see was white. So white it was. Not only did the white boxes stand out, “white box games” became the industry handle for sports video games.


&#60;img width="500" height="634" width_o="500" height_o="634" data-src="https://freight.cargo.site/t/original/i/cb24fc4fd8ef20e8983df2ceb3699f1132017fe16f896705d6cd2fd301ade049/white-box.jpg" data-mid="59234595" border="0" data-scale="61" src="https://freight.cargo.site/w/500/i/cb24fc4fd8ef20e8983df2ceb3699f1132017fe16f896705d6cd2fd301ade049/white-box.jpg" /&#62;
︎DEVELOPING THE CINEMATIC GAME SCREEN CAPTURE PACKAGE.

Game screen graphics were becoming more life-like than ever, but antiquated video capture methods were not up to speed. I started an initiative to create an in-game camera package using x y and z coordinates. This simple innovation allowed us to position the camera anywhere in the game and capture footage that showcased the product in a cinematic fashion. Just one example of how immersed I was in every aspect of the EA Sports business.
︎EA SPORTS WESTERN EUROPE

I moved to London to open Odiorne Wilde+Partners’ first international office. While there, I hired and organized the marketing team to manage advertising for Electronic Arts in Western Europe. The United States Chamber of Commerce selected Odiorne Wilde as one of eight successful case studies for their publication “Bridging The Atlantic: How Eight Small Businesses succeeded in Europe.”


EA Europe was releasing FIFA World Cup in Eastern Europe. The challange was to create one campaign that would resonate in 7 different countries. Football in Europe is more than a game, it’s about the individual pride of a country. A country’s pride can live and die depending on how their team performs in the World Cup, so we created a campaign that tapped into the rivalries. The TV spots featured a football fanatic celebrating after winning the World Cup, only we aired the fan celebrating in the rivals country.For example: a commercial with an England fan celebrating after winning the World Cup ran on every TV in Scotland. The call to action was simple; take action, or face the celebration of your neighboring country.

FIFA World Cup - England and Germany


HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT
</description>
		
	</item>
		
		
	<item>
		<title>Solid Gold Pet</title>
				
		<link>https://wildecreative.com/Solid-Gold-Pet</link>

		<pubDate>Wed, 22 Jan 2020 15:49:38 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Solid-Gold-Pet</guid>

		<description>
&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="59231001" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;

	SOLID GOLD PET

Solid Gold Pet’s objective was to win the hearts of pet owners while communicating the benefits of a holistic pet food diet. We simply elevated pets to “people” status and let them deliver the benefits of all-natural holistic food from their four-legged point of view. We developed digital and traditional touchpoints, including; Facebook digital videos, expandable banner ads, Facebook carousel ads, and market-specific outdoor. 


&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/ca5959693ec501e187f934afb41f65e110d33b6c2ad83e22106b95b3155bfa26/sg-5-103.jpg" data-mid="59195201" border="0"  src="https://freight.cargo.site/w/1000/i/ca5959693ec501e187f934afb41f65e110d33b6c2ad83e22106b95b3155bfa26/sg-5-103.jpg" /&#62;

&#60;img width="1632" height="1056" width_o="1632" height_o="1056" data-src="https://freight.cargo.site/t/original/i/fc1908668b25c8e0f66d0b5d82d7ef58795c7dab0817bc504785ca18ba6f778a/sg-5-105.jpg" data-mid="59195203" border="0"  src="https://freight.cargo.site/w/1000/i/fc1908668b25c8e0f66d0b5d82d7ef58795c7dab0817bc504785ca18ba6f778a/sg-5-105.jpg" /&#62;


︎

FACEBOOK DIGITAL VIDEOS
Thousands of likes, shares and direct leads to Solid Gold Pet Food at Chewy.com


︎

TARGET AUDIENCE “SARAH”
The Solid Gold target audience is “Sarah,” a 25-34-year-old millennial pet owner. She’s picky about what she feeds her pet and makes smart choices. To better understand “Sarah,” we studied her daily routine and created “A day in the life of Sarah.” This live web-doc gave our media partners and us a better understanding of her daily routine and social media habits.

&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/99626199a5b2829e8f8dcdd8a43edb8f70336986386d6b49ae01d5695b74936d/sraha-5.jpg" data-mid="59195225" border="0"  src="https://freight.cargo.site/w/1000/i/99626199a5b2829e8f8dcdd8a43edb8f70336986386d6b49ae01d5695b74936d/sraha-5.jpg" /&#62;
Click to view “A day in the life of Sarah.”
︎SARAH’S JOURNAL


We also assembled an online web journal that mirrored her beliefs, priorities, and view of the world. Sara’s Journal helped shape the campaign and was also used to brief key executives.

&#60;img width="5100" height="1274" width_o="5100" height_o="1274" data-src="https://freight.cargo.site/t/original/i/9025273d741abfce6f6719230462bdb8c4cff11673ff0d797afed011614e7b22/sjournal-new.png" data-mid="59195218" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/9025273d741abfce6f6719230462bdb8c4cff11673ff0d797afed011614e7b22/sjournal-new.png" /&#62;

Click to view “Sarah’s Journal
︎DIGITAL DISPLAY ADS


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4de587a837ee7f16761f4aa0c1a2fb00018e005ca0e386b2e7211dabf1f6ed90/full-screen-display-ads.png" data-mid="59195178" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4de587a837ee7f16761f4aa0c1a2fb00018e005ca0e386b2e7211dabf1f6ed90/full-screen-display-ads.png" /&#62;
&#60;img width="3230" height="2995" width_o="3230" height_o="2995" data-src="https://freight.cargo.site/t/original/i/364f47b988b1f1e0238661802e6f297ddad32db05d804bab017ed187e78f276e/gif-ads.png" data-mid="59195180" border="0"  src="https://freight.cargo.site/w/1000/i/364f47b988b1f1e0238661802e6f297ddad32db05d804bab017ed187e78f276e/gif-ads.png" /&#62;
&#60;img width="4800" height="3116" width_o="4800" height_o="3116" data-src="https://freight.cargo.site/t/original/i/aa63a3d0d5196d34322f760f1e74a3d9216c02a5d588f4b247e67dc6af132320/display-ads.png" data-mid="59195177" border="0"  src="https://freight.cargo.site/w/1000/i/aa63a3d0d5196d34322f760f1e74a3d9216c02a5d588f4b247e67dc6af132320/display-ads.png" /&#62;

︎
EXPANDABLE BANNER ADS 
NEW PET OWNERSThe digital media buy was weighted heavily to new owner/adoption websites like Petfinder and Petango.


&#60;img width="1632" height="865" width_o="1632" height_o="865" data-src="https://freight.cargo.site/t/original/i/b7da6a01baa9f6404d8931c50e270d5648a9be0654d517fb70128c05810a3b3c/1-digi-panels-19-324.jpg" data-mid="59195205" border="0"  src="https://freight.cargo.site/w/1000/i/b7da6a01baa9f6404d8931c50e270d5648a9be0654d517fb70128c05810a3b3c/1-digi-panels-19-324.jpg" /&#62;

&#60;img width="1632" height="866" width_o="1632" height_o="866" data-src="https://freight.cargo.site/t/original/i/e4fee08e01a124acfb6df7b26bdd52f9f9c4cdd40e71f1c4962fd5e965bc074e/-2-digi-panels-19-323.jpg" data-mid="59195206" border="0"  src="https://freight.cargo.site/w/1000/i/e4fee08e01a124acfb6df7b26bdd52f9f9c4cdd40e71f1c4962fd5e965bc074e/-2-digi-panels-19-323.jpg" /&#62;
&#60;img width="1632" height="865" width_o="1632" height_o="865" data-src="https://freight.cargo.site/t/original/i/f622c156d447ba7e06e38218e58f997a7661bffbd05f764f62e6dbfbbdb7d268/4-digi-panels-19-3211.jpg" data-mid="59195208" border="0"  src="https://freight.cargo.site/w/1000/i/f622c156d447ba7e06e38218e58f997a7661bffbd05f764f62e6dbfbbdb7d268/4-digi-panels-19-3211.jpg" /&#62;

&#60;img width="1632" height="861" width_o="1632" height_o="861" data-src="https://freight.cargo.site/t/original/i/88f67b3ba1c422079688d6cf746ebc04f5deb5e0a610cafb65ea76d5728bf2d8/5-digi-panels-19-327.jpg" data-mid="59195209" border="0"  src="https://freight.cargo.site/w/1000/i/88f67b3ba1c422079688d6cf746ebc04f5deb5e0a610cafb65ea76d5728bf2d8/5-digi-panels-19-327.jpg" /&#62;

&#60;img width="1632" height="863" width_o="1632" height_o="863" data-src="https://freight.cargo.site/t/original/i/0cd13ab8be9d61d18f14e5c068be6a6eb5942e540e731e9eeff35d7cfb2b7c82/8-digi-panels-19-325.jpg" data-mid="59195212" border="0"  src="https://freight.cargo.site/w/1000/i/0cd13ab8be9d61d18f14e5c068be6a6eb5942e540e731e9eeff35d7cfb2b7c82/8-digi-panels-19-325.jpg" /&#62;
&#60;img width="1632" height="863" width_o="1632" height_o="863" data-src="https://freight.cargo.site/t/original/i/ee3554200f74aeb3b248fa15a0cd99bafa656a0f656be10e1773aa075a722a8d/7-digi-panels-19-3210.jpg" data-mid="59195211" border="0"  src="https://freight.cargo.site/w/1000/i/ee3554200f74aeb3b248fa15a0cd99bafa656a0f656be10e1773aa075a722a8d/7-digi-panels-19-3210.jpg" /&#62;

&#60;img width="1632" height="862" width_o="1632" height_o="862" data-src="https://freight.cargo.site/t/original/i/b7383c1b9370910f651fce128cfa272d7f4dc95d600819ac6cc741adf015c5c2/10-digi-panels-19-32.jpg" data-mid="59195213" border="0"  src="https://freight.cargo.site/w/1000/i/b7383c1b9370910f651fce128cfa272d7f4dc95d600819ac6cc741adf015c5c2/10-digi-panels-19-32.jpg" /&#62;

&#60;img width="1632" height="860" width_o="1632" height_o="860" data-src="https://freight.cargo.site/t/original/i/1535f04a5855615fd7008ea57cae97627e780708b626c936f75a16efb8888dba/11-digi-panels-19-329.jpg" data-mid="59195214" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1535f04a5855615fd7008ea57cae97627e780708b626c936f75a16efb8888dba/11-digi-panels-19-329.jpg" /&#62;
&#60;img width="1632" height="866" width_o="1632" height_o="866" data-src="https://freight.cargo.site/t/original/i/fa61713c838df91174dba157c98c44e96bfafe7552cdab8a39a3003819b8bc19/13-digi-panels-19-3214.jpg" data-mid="59195216" border="0"  src="https://freight.cargo.site/w/1000/i/fa61713c838df91174dba157c98c44e96bfafe7552cdab8a39a3003819b8bc19/13-digi-panels-19-3214.jpg" /&#62;

	︎

YANNY OR LAURAL DEBATE
FACEBOOK CAROUSEL ADS
"Yanny or Laurel" took the internet by storm after a Reddit user posted the short clip of a word being read out loud, asking fellow Reddit users a simple question: What do you hear? Hundreds of thousands of people were engaged in a debate over what they heard. (click here to read more)

We quickly created scrolling Facebook ads that drafted off this cultural phenomenon. In turn, the ads received thousands of shares, likes and direct leads to Solid Gold at&#38;nbsp;Chewy.com. 

&#60;img width="4481" height="3300" width_o="4481" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e84832185e5436dc8921af0af0fb7c117bb503ade87cf33c5871fdc831733f69/yan-laurel-2.png" data-mid="59195182" border="0"  src="https://freight.cargo.site/w/1000/i/e84832185e5436dc8921af0af0fb7c117bb503ade87cf33c5871fdc831733f69/yan-laurel-2.png" /&#62;HOME &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; BIO &#38;amp; CONNECT


</description>
		
	</item>
		
		
	<item>
		<title>Sony eSports</title>
				
		<link>https://wildecreative.com/Sony-eSports</link>

		<pubDate>Wed, 22 Jan 2020 15:49:43 +0000</pubDate>

		<dc:creator>MICHAEL WILDE</dc:creator>

		<guid isPermaLink="true">https://wildecreative.com/Sony-eSports</guid>

		<description>&#60;img width="2697" height="66" width_o="2697" height_o="66" data-src="https://freight.cargo.site/t/original/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" data-mid="59231134" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/abde04b7fa6d7dffa34190cbc51c75da4eb7e913034dd77101cf2aa08422f076/home-icon.png" /&#62;


	SONY ESPORTS
Four-Episode “eSports Athletes Rising” series surrounds the live broadcast of the Continental Cup presented by PlayStation. A behind-the-scenes look at American eSports athletes. The program follows underdog FIFA players from the U.S., as they look to upset the competition on international turf. The episodes aired on FS1, FOX Sports, and Twitch.

My role was to help develop the show, direct and shoot episodes, and supervise post-production. My secondary role was to create a 360 marketing campaign that included; network promos, digital, social, and traditional media.

&#60;img width="70" height="47" width_o="70" height_o="47" data-src="https://freight.cargo.site/t/original/i/b37efb44ed327f39c95957cc7e0f6c2d5f460d5b0221909751d6e1f3230d5f0a/sc-for-web.png" data-mid="59195406" border="0" data-scale="60" src="https://freight.cargo.site/w/70/i/b37efb44ed327f39c95957cc7e0f6c2d5f460d5b0221909751d6e1f3230d5f0a/sc-for-web.png" /&#62;︎

CASE STUDY VIDEO


︎

FOX NETWORK PROMOS


︎
TWITCH RESULTS
&#60;img width="2000" height="1225" width_o="2000" height_o="1225" data-src="https://freight.cargo.site/t/original/i/30bbc67fd6c6c6c5c14b9b1e9326389e1312903ec8e695af8f11c2a52434f5ce/twitch-computer.jpg" data-mid="59195398" border="0"  src="https://freight.cargo.site/w/1000/i/30bbc67fd6c6c6c5c14b9b1e9326389e1312903ec8e695af8f11c2a52434f5ce/twitch-computer.jpg" /&#62;︎

SHOW POSTER / KEY BRAND IMAGE
&#60;img width="9600" height="14400" width_o="9600" height_o="14400" data-src="https://freight.cargo.site/t/original/i/740e238737a98b42ad00a6c6755bf49d9f4a1a54ed382bfa6e0902834196ed48/EAR-POSTER-final.jpg" data-mid="59195402" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/740e238737a98b42ad00a6c6755bf49d9f4a1a54ed382bfa6e0902834196ed48/EAR-POSTER-final.jpg" /&#62;︎


TRADITIONAL OUTDOOR


&#60;img width="2332" height="1683" width_o="2332" height_o="1683" data-src="https://freight.cargo.site/t/original/i/e867ac7d66070a8b387c1ee666db8c1298a232947163421dcec34aefe4a9fe7f/EAR-wallscape.jpg" data-mid="59195394" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e867ac7d66070a8b387c1ee666db8c1298a232947163421dcec34aefe4a9fe7f/EAR-wallscape.jpg" /&#62;
&#60;img width="1115" height="1749" width_o="1115" height_o="1749" data-src="https://freight.cargo.site/t/original/i/48965596d39d94923d6aef40012579ccc1fa50a14ef342031d9d20c289adbe7a/EAR-bus-shelter.jpg" data-mid="59195393" border="0"  src="https://freight.cargo.site/w/1000/i/48965596d39d94923d6aef40012579ccc1fa50a14ef342031d9d20c289adbe7a/EAR-bus-shelter.jpg" /&#62;


︎


DIGITAL &#38;amp; SOCIAL&#38;nbsp;


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